Nov 30 2009

The Dangers of Debit Cards

With the holiday season upon us, we need to not only be mindful of our spending,   but the hidden dangers that lurk in even the seemingly safe debit card: Dangers of Debit Cards

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Nov 29 2009

Why Gifts Cards are not such a great gift

Gift cards may seem like a terrific idea, but there can be a lot of hidden fees and restrictions. Here is a handy article on what to watch out for this holiday season. Gift Cards not a great gift

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Nov 19 2009

Where to Start: Advertising 101 Part 2

Once you have made the decision to advertise and either hire help, or do it yourself, you need to start thinking about the kinds of advertising media which are accessible to you given your budget.

* Internet advertising is a popular form of advertising and generally less expensive than other forms of mass media.  It can get into more niches than newspapers, radio or magazines.

It usually takes the form of banners, but there is also sponsorship, links,  and webmalls.

Internet advertising also uses auto responders, email marketing/advertising, though you do have the choice not to use these.  Auto responders will automatically forward a response or information from an incoming email or a set subscription.

Then there is straight email marketing, in which you mail to a list, or you take out an ad with a popular ezine.

There are also blogging and article submission options.

Article submission is simply writing and submitting articles to directories. It is usually for free, though it does take time and effort.

With a blog, you can submit this to a directory as well, and again, it does not usually cost anything unless you want to have your own blog site, but it does cost in terms of time and effort.

Affiliate marketing is also available.  Affiliate marketing will also connect you to many other companies, and you will generate an additional income by using affiliate marketing which can help offset the overall cost of advertising.

Affiliate marketing does not cost you money–in fact they pay YOU for every  sale.  But it does take time and effort, and you will usually need to have an efficient way to contact your prospective buyers, such as email.

For a robust email program with autoresponders, you might want to consider Aweber

Make sure every link and campaign is trackable with its own unique code, so you can determine the success of each and do more of the most successful campaigns to get more bang for your buck, as well as your time and effort.



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Nov 18 2009

Need a great hosting service? Try HostGator

Hostgator is a cost-effective website hosting service that allows you to register your new domain and set up your website quickly and easily.

Hostgator offers various tiers of service, from Hatchling up to Baby and Gator, varying in price from only $4.95 a month, to $9.95 and month and upwards.

It has a variety of tools in each package, including the ability to process credit card payments. Best of all, you can actually upload WordPress completely free, to start blogging in no time. WordPress is the most popular of all the blogging software available, and is highly customizable.

Worpdress too has many useful features, plus add-ons known as plug-ins, which offer essential tools for new business start-ups, such as contact forms, analytics plug-ins to track visitors, and more.

Hostgator’s many robust tools can have your professional looking business website up and running in no time.

Best of all, you can also get a $25 Google Adwords coupon when you register your new domain, in order to also help get you started with driving traffic to your new website.

For more details, please visit: Hostgator



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Nov 10 2009

Tips for Tweeting As Part of Your Daily Business Routine 3

Tips for Tweeting As Part of Your Daily Business Routine 3

Once you’re all set up, simply login to your Twitter page, or open up your Twhirl software and start sending messages.

Just as with any social networking site such as forums or message boards, Twitter can easily take big chunks of your time if not monitored carefully. This is one reason it would be wise to devote a set amount of time per day to network with it.

A good starting point would be around 15 minutes each day, around the same time/s every day.  You can easily plan this with your morning email check and cup of coffee, around lunch time, and/or at the end of the day.

The frequency is up to you, but since it is only 140 characters, you can easily tweet 3 times a day if you have something worthwhile to say.

Anytime something interesting is going on in your business, whether it’s a site change, a product launch or even a special post to your blog, use Twitter to let your followers know.

Make sure your tweets are well-crafted—you might want to draft them in Word first to make sure there are no misspellings, and that your tweet is the right length (you can go to Tools, Word Count, and see the number of characters with spaces if you are not sure.

You might also want to keep this Word file handy so you can see your tweets all in one place and copy and paste essential information quickly and easily, like your URL.

As with any marketing tool, don’t just bombard Twitter with your links. Be personable and establish your expertise in your niche. Be friendly and observant to others as well, commenting where appropriate, and you’ll go far with Twitter.

You may not see results from your twittering efforts immediately, but the important thing is to begin to get your name recognized and be a regular contributor.

The more you tweet, and incorporate the service into your daily business routine, the more recognized you’ll become. People will want to know what’s going on with you and your business, and in time, you’ll be linked to over and over again by other users.

Twitter can be a powerful marketing tool to help your business grow, with only a bit of time and effort, but only if you use it judiciously. And only if you remember that it is just one of many social networking and Web 2.0 tools with marketing potential to help you grow your business or website and take it to the next level.



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