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One of the main things small businesses now have to consider online is not only their branding, but their online reputation. In these days of social media, one stray comment can mean the difference between success and failure. Fortunately, customer relations management, or CRM, and good customer service, have never been easier, thanks to all of the online tools available.
So if you want to start managing your online reputation, you might want to sign up for a FREE 30-day RatePoint trial for your business.

They offer email marketing, online customer surveys, and more.

When it comes to making your business known, there are a lot of ways to establish yourself online and off.  Businesses are becoming successful using social networking and blogging, but Yelp is a somewhat less known, but powerful way to make yourself known online and expand your business.

Yelp is a newer website, but the concept behind it has been around as long as businesses have.

Yelp has several different webpages, all for different cities.  It’s a listing of businesses, but it also includes the ability to rate and review the businesses.

When it comes down to it, word-of-mouth advertising is generally better than an everyday, average advertising campaign.  The reason?  Anyone can make a claim about their business.  But no matter how good that claim is, there’s no real guarantee that itís true because the business owner is making it themselves.  With word-of-mouth advertising, someone else is telling the consumer that the claim is true.

Whether it’s someone they trust, or simply someone who doesnít profit from what they’re saying (or even if they do), this is taken as a much more trustworthy source.  This way, you’re not only getting your name out there, you’re also getting your reputation out there.

So how can you use Yelp to your advantage?  First, make sure your business is in there.  That way, even if there are no reviews, at least youíve got your name out.  You can then use your Yelp page to add details, pictures, and even updates, and special offers about your business.

That way, new customers know what to expect, and have some extra incentive to come in along with previous customers’ experiences that assure them theyíre getting what you advertise.

Once you’re listed, make sure you’ve got quality reviews.  While some people may get family and friends to plant positive reviews, these are often easy to spot to the trained eye.  Why not just encourage customers to go online and write a review?

Yelp is not only good for finding new customers, you can also use it to communicate with current customers to keep them coming back.  You can talk to them privately, or communicate with them publicly so other customers can not only get answers, but also see that you take care of your customers even after you’re done providing services.

Another advantage of Yelp is that it allows you to recommend other businesses and more importantly, allows them to recommend you.  You can offer reciprocal links to local businesses, or provide them some other incentive for promoting you.  The more successful the other businesses, the better the links you’ll get from them.

The best part about Yelp is that once you set up your listing, it’s fairly easy to maintain.  Youíll need to update when you make business changes and keep up communication, but it only takes a few minutes and is well worth the benefit.

Modern technology has made it so much easier to get your materials out there.  You can share ideas and pictures with the whole world and use it to make money.  But just as it’s easier to share, it’s also easier to steal.  That’s why it’s important to know the laws and protect yourself.

Before we talk about the laws behind intellectual property, we should probably talk about what intellectual property is.  Intellectual property is anything that comes out of your head, whether it be an idea, writing, art, or a picture.

Just because someone can reproduce what you create, doesn’t mean it’s legal for them to do so.  Intellectual property can usually be divided into four categories: patents, trademarks, copyrights, and trade secrets.

While you’ve likely heard all these terms, here is a quick breakdown of exactly what they mean:

* Copyright. This protects items that are produced by the imagination, but are tangible, like books and songs.  To be protected, you must apply for a copyright, which requires you to fill out forms, pay a fee, and provide a copy.

A current copyright lasts 78 years after the authorís death.  This is how families still make money off of their relatives after they pass away.  Courts can impose severe financial penalties if a copyright is violated.

* Trademark.  This protects names and logos that identify a specific brand.  They keep people from getting confused between two products.  While many things can be trademarked, general terms and images cannot.  You can apply for local trademark protection through your state, but you can get better protection federally.

* Patent.  These are used to protect inventions and processes that someone creates.  The idea is that they reveal how to make the product, and the government prevents other people from making it in exchange.  A patent lasts generally 20 years, but can also take a long time to get one.  The application process is more extensive than the others and should include a detailed description of how to make the item.  A patent also gives you the ability to sell the right to produce the item youíve patented.

* Trade Secrets.  These are things a business uses that it needs to keep secret in order to succeed.  It might be a secret recipe or how a product is made.  Whether or not something can be protected as a trade secret is decided in court and is based on a variety of factors, but most importantly, whether something is public knowledge or not.  There isnít a time limit to this kind of protection, but it can be voided if information is revealed to others.

Just because something fits into one category, doesn’t mean it can’t fit into another.  They often overlap, which can make it more difficult to protect yourself.

Just because a law exists, doesnít mean that there won’t be people out there who will not break them.  Unfortunately, the lines can get even more blurred when your business is online. 

Knowing your rights is the first step and then taking appropriate measures to protect your content will lead you in the right direction.